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Shore Up Your Marketing Strategies with Dr. Mike Barbera on March 11, 9a – noon at the PCC Small Business Center.
This in-person seminar is hosted by Dr. Mike Barbera, a human behavior specialist who uses data and evidence-based strategies to influence consumer decisions, employee engagement, and manage change. Dr. Barbera covers the following topics to help small business prepare for the “high” season:
• Marketing on a Budget
• 5 Common Marketing Mistakes
• Seasonal Marketing
Attendees will learn how consumers think, act, and engage with brands. As many of our local businesses are seasonally-focused, he will also address seasonal timelines and backward marketing planning models. Attendees will also learn about how to apply brand storytelling to marketing campaigns.
To register, visit the Small Business Center website or call Katie Shorter at 252-249-1851 ext 3045. Located at Pamlico Community College Small Business Center, 701 Main St. Bayboro, NC. Park in Rear of Bldg, Classroom A.
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